Extra Edge

The PGDMA programme grooms the student to develop craftsmanship in various functional areas such as.


  • Business Plan and Project Management – Formulation, Appraisal and Monitoring.
  • Market Research – Business Forecasting, Consumer Needs, Product Design and Assessment.
  • Information Management for Analysis and Decision Support – Management Information Systems.
  • Quantitative Methods and Analysis, Statistical Tools and Techniques, Simulation and Optimization.
  • Sales Promotion and Brand Management.
  • Supply Chain Management – Forward and Backward Integration, Inventory Management and Total Quality Management.
  • Marketing – Agricultural Marketing and Agri-food Retail Management.
  • Financial Management and Accounting, Agri-finance and Insurance.
  • International Trade Policy and Market Intelligence.
  • Business Risk – Assessment, Analysis and Management.
  • Business Communication and Business Report Writing.
  • Human Resources Management and Organizational Behaviour.


Specialized Competencies


  • Database Management.
  • GIS in Marketing, Retail and Supply Chain Management (QGIS).
  • ERP in Agribusiness (Oracle).
  • E-Commerce.
  • Business Analytics (SAS,R,SPSS).
  • CPR(TM)