Extra Edge

The PGDM-ABM programme grooms the student to develop craftsmanship in various functional areas such as.

1. Business Plan and Project Management – Formulation, Appraisal and Monitoring.
2. Market Research – Business Forecasting, Consumer Needs, Product Design and Assessment.
3. Information Management for Analysis and Decision Support – Management Information Systems.
4. Quantitative Methods and Analysis, Statistical Tools and Techniques, Simulation and Optimization.
5. Sales Promotion and Brand Management.
6. Supply Chain Management – Forward and Backward Integration, Inventory Management and Total Quality Management.
7. Marketing – Agricultural Marketing and Agri-food Retail Management.
8. Financial Management and Accounting, Agri-finance and Insurance.
9. International Trade Policy and Market Intelligence.
10. Business Risk – Assessment, Analysis and Management.
11. Business Communication and Business Report Writing.
12. Human Resources Management and Organizational Behaviour.

Specialized Competencies

1. Database Management.
2. GIS in Marketing, Retail and Supply Chain Management (QGIS).
3. ERP in Agribusiness (Oracle).
4. E-Commerce.
5. Business Analytics (SAS,R,SPSS).
6. CPR(TM)