Programme Tile MDP on Agricultural Input & Service Marketing
Course Directors Dr. P.C. Meena and Dr. K. Srinivas
Programme Details
EligibilityPersonnel in middle management level in the private companies, professionals involved in marketing and sales, faculty engaged in agricultural marketing research/education, personnel from Business Incubation, commercial institutions/ Organization, personnel from industry associations, NGOs, Senior level state functionaries and academia.
Course Fee7500
Core ContentsAgricultural marketing covers the services involved in moving an agricultural product from the farm to the consumer. Numerous interconnected activities are involved in doing this, such as planning production, growing and harvesting, grading, packing, transport, storage, agro- and food processing, distribution, advertising and sale. Some definitions would even include “the acts of buying supplies, renting equipment, (and) paying labour", arguing that marketing is everything a business does. Such activities cannot take place without the exchange of information and are often heavily dependent on the availability of suitable finance.