Programme Tile MDP on Market Research & Value Chain Management of Agricultural Commodities (Online Mode)
Course Directors Dr. Ganesh Kumar B
Programme Details
EligibilityFaculty in Agribusiness Management / Agricultural Economics / Agricultural Extension / Food Processing / Home Science Department of State Agricultural Universities and ICAR institutes and Programme Coordinators / SMS of KVKs.
Course FeeFee details are available in Programme Brochures
Core ContentsConcepts in Market Research; Business Planning Process; Market Segmentation and Product Differentiation; Consumer Survey; Concepts in Value Chains; Value Creation in the Existing Supply Chains; Facilitating and Strengthening of Value Chains; Operations and Logistics Management; Demand Planning and Forecasting; ICT in Value Chains; Commodity Trading and Spot Exchanges; Analytical Tools Applied in Value Chain Management; Financing Value Chains.