| | Programme Details |
| From | 03-02-2025 |
| To | 07-02-2025 |
| Eligibility | Scientist/Faculty of State Agricultural Universities/ICAR institutes/KVKs and Research Scholars of NAREES System, FPO, startup, Managers of private firms |
| Course Fee | Rs 6000 +18% GST for Faculty, Scientists and Officers of ICAR / AUs / DUs / SAUs or other Public / Private Universities / Institutions; Rs 3000+18% GST for Students from ICAR / AUs / DUs / SAUs or other Public / Private Universities / Institutions; Rs 12000+18% GST for Industry / Corporate Sector; Rs 8000+18% GST for Start-Ups / MSMEs / NGOs Rs 1000+18% GST for Farmers / FPOs |
| Core Contents | Understanding the Market demand for inputs, Consumer Behaviour for input purchase, Value Chain Management, Supply Chain Management, Developing strategies for product, price, place, promotion, Rural Communication and Promotion, Market Research, Formulation of a Comprehensive Marketing Strategy, Contract Farming, Custom hiring, Commodity Futures Market, Customer Relationship Management |